A fast-rising cable network that is part of a family of corporate heavyweights — even as it works on finding its way to mainstream awareness — has filled the key role of chief marketing officer.
Pop, a joint venture of CBS Corp. and Lionsgate that is in more than 80 million homes, hired Kent Rees for the newly created post. Rees is the former general manager of Pivot and brand chief at IFC.
Rees begins work in his new post Aug. 14, reporting to Pop President Brad Schwartz.
Said Schwartz: “It is rare that you get to add such an accomplished media crusader, brand-builder and digital innovator to your executive team. Kent has a demonstrated track record of building disruptive channels, break-through multi-platform brands and award-winning creative. As we leap from emerging network to prominent media brand, there is truly nobody better to help get us there. We are lucky to have him join our extraordinary team.”
Please click here to read the full announcement from Pop.
Kent Rees (Pop)