A new premium video-on-demand service being developed by Apple, Amazon and Comcast is on track to launch in the first two months of 2018, according to The Hollywood Reporter. The Hollywood studios appear to have settled on a plan to deliver movies for home viewing 30-45 days after the films come out in theaters, with a rental fee of $30.
“That’s less aggressive than some studios might want — there have been suggestions of making a movie available for $50 after 17 days — but the more modest $30 price point could help to soothe the frayed nerves of theater owners, as well as lure more consumers to hit the ‘buy’ button,” THR reports.
Year-end holiday movies such as “Greatest Showman on Earth” and “Pitch Perfect 3” may be among the service’s first offerings, the report notes.
“Insiders say Comcast, Apple and Amazon are actively developing the delivery system for PVOD titles, including figuring out antipiracy measures,” THR adds. “A number of platforms, including the other major cable providers and digital players, will ultimately be a part of PVOD as well, since the goal is to saturate the marketplace.”