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Marketers Jump on Eclipse Bandwagon — Even If It’s a Stretch

Aug 21, 2017  •  Post A Comment

Marketers are hoping to cash in on today’s eclipse, and it’s a bit of a stretch for some of them, MediaPost reports.

“There’s no shortage of food and beverage brands making connections,” the report notes. “For starters, Jose Cuervo is offering up two cocktail recipes that play off of the total blackout that will occur in some locations in the country. They are appropriately called ‘Total Especial Eclipse’ and ‘Dark Side of the Sun.’”

Denny’s is also reportedly getting in on the action, selling $4 all-you-can-eat “Mooncakes,” while Krispy Kreme is celebrating with a first for the company by offering chocolate glazed doughnuts.

“Chiquita is taking credit for the eclipse, dubbing it the Banana Sun, and is offering up a map showing the path of totality, the narrow band of the country that will be in total darkness,” MediaPost reports. “Surrounding the path are images of how the sun will look to those not in that band, who will experience a partial eclipse. The brand also created a video to further play up how the banana fits into the eclipse.”

Click on the link above to MediaPost for a rundown of additional marketing efforts.

Here’s how Chiquita explains the eclipse …

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