NBCUniversal has created the new position of executive vice president, digital sales and strategy, appointing Trevor Fellows to the post. Fellows will report directly to Linda Yaccarino, chairman, advertising sales and client partnerships, for NBCUniversal.
“Fellows will oversee monetization and the creation of new and existing business models for the company’s digital partnerships for the entire portfolio,” NBCU said in today’s announcement. “He will also be responsible for driving revenue across the company’s owned digital and social media properties. Additionally, Fellows will focus on emerging digital opportunities, working closely with the team led by Maggie Suniewick, president, Digital Enterprises.”
Said Yaccarino: “As linear and digital media markets converge and viewer consumption patterns continue to change, Trevor will help create the next generation of scaled media opportunities for our marketing partners. Trevor has an extensive background in building teams and developing new business models to stay ahead of the industry’s rapidly changing ecosystem. He will continue driving NBCUniversal’s digital transformation and help us remain the marketplace leader in developing experiences for our advertising partners to be everywhere consumers go.”
The announcement adds: “As part of this new role, Fellows will liaise closely with NBCUniversal’s Digital Enterprises group, led by Suniewick, as well as the company’s investment and strategic partners including Buzzfeed, Vox Media, Snapchat, YouTube and Apple. Based in New York, Fellows also will champion innovative digital advertising sales products and business strategies across emerging platforms and target client groups.”
Fellows has been executive vice president and chief revenue officer for the Dow Jones Company since 2013.