One Channel Now Has Seven of the Top Eight Original Movies Ever on Cable

Aug 7, 2017  •  Post A Comment

One cable channel appears to have found the formula for success in original TV movies. Disney Channel announced that “Descendants 2” set a number of viewership marks, including delivering 10.9 million total viewers in L+7 and joining the original airing of “Descendants” on July 31, 2015, as the top two cable TV telecasts of the past four years in major youth demographics.

Disney announced that Live + 7 Day ratings for the “Descendants 2” premiere made it the No. 1 cable TV telecast since the original “Descendants” in Total Viewers (10.9 million), and in all major youth demographics, including: Kids 2-11 (5.2 million/13.1 rating), Kids 6-11 (3.9 million/16.4 rating), Tweens 9-14 (3.5 million/14.4 rating), Kids 6-14 (5.3 million/14.8 rating), along with Adults 18-49 (3.0 million/2.3 rating).

“To date, ‘Descendants 2’ has reached over 26 million Total Viewers on linear television alone, including 10 million Kids 2-14 and 9 million Adults 18-49, and added nearly 4 million engagements across Disney Channel VOD and the Disney Channel App,” the announcement notes.

Disney Channel now claims seven of the Top 8 original cable TV movies ever (“High School Musical 2,” “Teen Beach Movie,” “Wizards of Waverly Place: The Movie,” “Descendants,” “Descendants 2,” “Phineas and Ferb the Movie: Across the 2nd Dimension” and “Camp Rock”). “Descendants 2” also continued Disney Channel’s history of significant co-viewing, joining “Descendants” as the Top 2 cable TV movies in nearly five years among Adults 18-49 — since Lifetime’s “Steel Magnolias” remake on October 7, 2012.

“This movie’s strong linear TV performance also gives Disney Channel the Top 11 rated cable TV telecasts in nearly five years in Kids 2-11, the Top 7 in Kids 6-11 and the Top 4 most watched kids cable TV telecasts in Total Viewers — since December 2012 and November 2012, respectively,” Disney notes.

“Descendants 2” (Disney)

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