Showtime announced a lineup of artists and exclusive content that will be a part of the digital programming the pay cabler is building around this Saturday’s pay-per-view mega-event featuring the boxing showdown between Floyd “Money” Mayweather and “The Notorious” Conor McGregor.
The heavily hyped fight takes place Saturday, Aug. 26, at 9 p.m. ET/6 p.m. PT at T-Mobile Arena in Las Vegas.
Among those who will be included in the Showtime programming ahead of the fight are the artists Tristan Eaton and BossLogic, The Killers, Sean Combs and Mark Wahlberg. Showtime also is rolling out exclusive fight videos on Snapchat and Twitter.
“For Instagram, Sports Sports has commissioned renowned artist BossLogic to create six custom art pieces in his unique superhero and comic style,” Showtime announced. “The art outlines three themes: origin, rise to stardom and victory. Showtime Sports also enlisted screen printing artist Tristan Eaton to create a unique Mayweather vs. McGregor fight poster, which was unveiled on Facebook Live.”
Following up on the success of its Emmy Award-winning series “All Access,” Showtime Sports is producing a new show exclusively for Snapchat, featuring a series of fast-paced, high energy episodes. “The series provides viewers with an intimate portrait of two of the most compelling personalities in professional sports, Mayweather and McGregor,” Showtime notes.
Please click here for details on all the digital programming announced this week by Showtime.