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Why ‘Despacito,’ the Most-Viewed YouTube Clip of All Time, Failed to Receive Any VMA Nominations

Aug 14, 2017  •  Post A Comment

MTV says there’s a good reason that the monster hit music video “Despacito,” by Luis Fonsi and Daddy Yankee, didn’t get a single nomination for an MTV Video Music Award, even though it’s the most heavily viewed YouTube clip in history.

The cable channel says “Despacito” was passed over because it wasn’t submitted for consideration. The Spanish-language video recently became the first YouTube clip in history to receive 3 billion views.

The AP quotes an MTV spokesperson confirming today that the video was not submitted. The report notes that the video has not been played on MTV or MTV2, but is getting exposure on the company’s Latin channel MTV Tres.

Universal Music Latin Entertainment, the label that released the track, apparently wouldn’t mind seeing it on MTV. The report quotes a spokesperson for the label saying: “We’re proud to work with MTV to expose new audiences to our artists’ music and we would welcome MTV’s decision to recognize Spanish-language videos on its main channel and the Music Video Awards program.”

The AP adds: “The label didn’t elaborate on why it the music video was not submitted to the main MTV channel or for consideration for the VMAs.”

According to MTV, the song “Despacito” — but not the video — will receive recognition at the VMAs as a nominee in the song of summer category, with the official announcement of the nominees set for Aug. 21. The VMAs ceremony will be televised live on Aug. 27.

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