CBS rolled out the eagerly awaited premiere of its new “Star Trek” series Sunday on the broadcast network, ahead of the show’s exclusive run on the CBS All Access streaming service. The network announced today that 9.6 million viewers watched the Sunday broadcast of “Star Trek: Discovery,” which aired from 8:48-9:53 p.m.
“CBS Research projects ‘Star Trek: Discovery’ to increase to more than 15 million viewers with 7-day delayed viewing, and an additional 5%-10% with live+35-day viewing,” CBS noted.
“The premiere of ‘Star Trek: Discovery’ drove CBS All Access to its highest subscriber sign-up day, week and month ever,” the network added, also noting that “Star Trek: Discovery” was the No. 1 most social non-sports broadcast event and OTT series airing Sunday, according to Nielsen Social.