Despite sucess in comics, on television and in games, there’s one area in which DC Entertainment has underperformed, according to a report Friday in Vulture, and that’s at the movies.
“For years, they struggled at the multiplex while their blood rival, Marvel, soared,” Vulture reports. “Starting in 2008, Marvel pioneered a Hollywood-buzz concept known as the cinematic universe: a narrative enterprise in which a bunch of individual films are said to exist in the same world, with characters crossing over and lots of buildup to megamovies where the whole gang gets together. Disney-owned Marvel has captured billions of eyes and dollars by running that operation with an iron fist: Its movies are all tightly linked and its brand image is held in a vise grip.
“Seeing the success of that model, Warner launched its own shared filmic cosmology with 2013’s ‘Man of Steel,’ which did well at the box office but received criticism for its depiction of a brooding Superman who murders someone at the end of the story. Then came 2016’s grim, gritty, and costly ‘Batman v Superman: Dawn of Justice,’ which drew a harsh critical response and, with a global gross of $873 million, fell far short of Marvel’s $1.153 billion-earner that year, ‘Captain America: Civil War.'”
Now, Vulture reports, “DC and Warner have adopted a new strategy: Let’s rethink that whole universe thing. They’re not giving up on the idea of continuity, but they want to deemphasize the idea that all of these flicks are occupying the same space.”
We encourage readers to click on the link above to Vulture to read the full analysis.