NBC News has formed a new unit aimed at examining the media industry. “The NBCUniversal unit said Friday that it would rely on a handful of staffers, new hires and contributors to report on everything from the frenetic innovations in how content is distributed to the effects the current political scene has on how consumers get their information,” Variety reports.
NBC News named Claire Atkinson, a well-known reporter who has been covering the media for The New York Post, as a senior editor and reporter to lead the effort.
“Much of the coverage will be offered via a digital ‘vertical’ devoted to the subject, the name of which will be released at a later date,” Variety reports.
In a statement, Catherine Kim, executive editor at NBC News Digital, said: “We’re in a time where the media industry is facing incredible change due to technology, social platforms, the marketplace, consumer tastes and behaviors.”
Variety adds: “The industry is also in the midst of an era when gazing at its own navel seems to bring more tangible rewards than it has in the past. In a nation riven by politics, discussion of Fox News, MSNBC, CNN, The New York Times, Breitbart and other media sources often sparks a torrent of clicks and page views, many of which can be monetized by throwing the numbers to media buyers and demanding better prices for the audience that has been assembled.”