Jennifer Aniston is returning to TV with a new series for the first time since “Friends,” and the news has two distributors — Apple and Netflix — in a battle to land the series.
The untitled New York-based project about morning television also stars Reese Witherspoon, who recently received an Emmy nomination for the HBO series “Big Little Lies.”
“Apple recently hired two former top Sony execs to bolster its original TV content plans, with a recent report saying that Apple will invest no less than $1 billion in its own shows this year,” The New York Post reports. “So far, the Cupertino-based tech giant produced two TV shows that received lukewarm reviews. ‘The Planet of the Apps’ and ‘Carpool Karaoke’ are shows Apple chose to get its feet wet, but it’ll have to do a lot better than that to really compete against Netflix, HBO, Amazon, Hulu and everyone else making amazing original streaming content.”
The Post adds: “The fact that Apple came out in the 11th hour with a pro-net neutrality opinion that’s stronger than ever is also a clear indication that the streaming business is a major part of its future business plans.”
The new Aniston-Witherspoon show reportedly is based on an original idea from former HBO head of drama Michael Ellenberg, with Jay Carson (“House of Cards”) on board to write the script and executive produce.