Thursday night’s NFL clash between the New England Patriots and the Tampa Bay Buccaneers drew an audience of 16.0 million total viewers across all platforms, CBS announced today, including a 28% increase on CBS and NFL Network over last year’s equivalent game.
Last night’s game was also seen on Amazon Prime Video, NFL Digital and CBS digital platforms. The telecast is produced by CBS Sports, with CBS selling and airing the national commercials for “CBS Thursday Night Football” games across all platforms.
“The New England-Tampa Bay game was seen by an average of 15.434 million television viewers (12.073 million for Arizona-San Francisco; 10/06/16), according to Nielsen live plus same day national ratings,” CBS announced. “The average digital audience for last night’s ‘Thursday Night Football’ game across Amazon Prime Video, NFL Mobile from Verizon, Watch NFL Network, the NFL app on Microsoft, NFL Game Pass (International) and on CBS digital platforms was 525,000.”
The NFL coverage put CBS well ahead of its broadcast rivals in prime time.
“CBS/NFL Network’s primetime viewership for Thursday Night of 14.285 million was +350% ahead of Fox (3.172 million), +169% ahead of NBC (5.309 million) and +146% ahead of ABC (5.818 million),” CBS noted, adding: “In total, CBS and NFL Network’s coverage of the New England-Tampa Bay game was watched in all-or-part by 47.462 million viewers on television, with a minimum of one minute viewed. In total, 2.1 million viewers initiated a stream of ‘Thursday Night Football’ across all digital properties.”
The announcement adds: “Amazon Prime Video reached a total of 1.7 million combined viewers worldwide for the NFL Thursday Night Kickoff pregame show and the New England-Tampa Bay game. For the ‘Thursday Night Football’ game alone, 1.5 million worldwide viewers initiated a stream on Amazon Prime Video. The average worldwide audience watching ‘Thursday Night Football’ for at least thirty seconds on Amazon Prime Video was 391,000 with each viewer watching an average of 50 minutes.”