The family of the late “Crocodile Hunter” Steve Irwin, who was killed by a stingray in 2006, has just signed a deal to return to Animal Planet with a new show.
“The network said Wednesday that Irwin’s widow, Terri, and children Bindi and Robert will reappear on Animal Planet starting next year,” the AP reports. “The family has carried on Steve’s conservation work in Australia, running a zoo, a wildlife preserve and supporting projects that try to save endangered animals worldwide.”
With Steve Irwin at the forefront, “The Crocodile Hunter” aired on Animal Planet from 1996 to 2007. Details about his family’s new show are not clear.
Patrice Andrews, Animal Planet’s general manager, commented: “Steve was very much the face of our channel. People even today in focus groups bring up the impact of ‘The Crocodile Hunter.’”
The report adds: “Having such defining characters is becoming tougher and tougher for cable networks. Bringing back the Irwins is part of the network’s refocusing on animals, Andrews said. That may seem obvious for a network called Animal Planet, but in recent years the network drifted from that, even adopting the tagline, ‘Surprisingly Human.’”