Facebook provided clues to the direction of its fledgling original programming strategy, issuing renewals to four programs, according to The Hollywood Reporter. The programs air on the social media site’s Watch video platform, which has been up and running for several weeks in the U.S.
“The tech giant is handing out second seasons to Mike Rowe’s unscripted series ‘Returning the Favor,’ Bunim/Murray-produced reality series ‘Ball in the Family’ and scripted comedy ‘Strangers,'” THR reports. “Facebook is also confirming an earlier THR report that it will revive Nicole Byer’s MTV comedy, ‘Loosely Exactly Nicole,’ for a 10-episode second season.”
The report notes that Facebook’s approach has differed from those of Amazon, Google and Apple, with Facebook “combining highly produced (and fully funded) originals with lower budget shortform video series.”
THR adds: “Though a clear strategy hasn’t fully emerged, these early pickups signal that Facebook is looking for shows that take advantage of the interactive nature of the platform and resonate with its 138 million daily active U.S. users.”
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