Hearst has acquired the global content business and magazine titles of the company that publishes Men’s Health, Women’s Health, Prevention, Runner’s World, Bicycling and other titles. MediaPost reports that the deal encompasses all of Rodale’s publications, which will be incorporated into Hearst Magazines.
“Overall, Rodale publishes 93 editions of its magazines in 64 countries,” the report notes. “According to the Alliance for Audited Media, Men’s Health, for one, currently has a print circulation of 1.8 million in the U.S.”
The deal is expected to be finalized early next year.
“Terms were not disclosed, but an unnamed source familiar with the deal tells the Wall Street Journal the price tag was under $225 million. Both Hearst and Rodale are privately held,” the report notes.
The acquisition “also includes Rodale’s book publishing business, which has produced popular titles and series such as Al Gore’s ‘An Inconvenient Truth’ and ‘The South Beach Diet,'” the report adds.