Coverage of the two National League Division Series, culminating in Thursday’s game five between the Chicago Cubs and the Washington Nationals, delivered audience increases across all Turner platforms, the company announced today.
TBS’s exclusive NLDS coverage averaged 3.7 million viewers, an increase of 29% over 2016, with double-digit growth in all key demos, Turner announced.
Turner’s TV Everywhere platforms are up 102% for the company’s MLB postseason coverage.
“TBS’s 2017 NLDS coverage garnered 28% growth among People 18-49 and increases of 27% in People 25-54 and 12% in Men 18-34,” the company announced today. “Last night’s decisive NLDS Game 5 on TBS averaged 7 million total viewers and ranked as the top-rated program of the day across all of cable television. The telecast peaked with an average of 9.2 million viewers from 10-10:15 p.m. ET.”
Game 5 of the Cubs-Nationals series set a record in Chicago.
“Locally, the NLDS Game 5 telecast generated a 22.9 HH rating in Chicago, the highest-rated LDS game on cable ever in the market,” Turner announced. “In Washington, the game posted a 14.0 HH rating, the second-highest-rated Nationals game ever locally.”
Turner added: “Live streaming coverage of the 2017 MLB Postseason across Turner’s TV Everywhere platforms has averaged 6.2 million minutes of consumption through the NLDS, up 102% over last year.”
Social impressions have also gone up. “Bleacher Report’s MLB Twitter account has generated 15.5 million impressions on TBS’s MLB Postseason game days, an increase of 19% over the same time period in 2016,” Turner noted.
TBS continues its MLB postseason coverage tomorrow, Saturday, Oct. 14, with Game 1 of the National League Championship Series between the Cubs and Dodgers at 8 p.m. ET. Pregame coverage will begin at 7:30 p.m.