After 11 weeks of the current NFL season, we’re getting a picture of how far the league’s TV ratings have fallen. MediaPost reports that even with a steady increase in Nielsen averages over the past four weeks, season-to-date numbers continue to trend lower overall vs. a year ago.
“Through the 11 weeks thus far, the season is down 6% to 14.7 million viewers,” the story reports, adding: “Week 11 posted a Nielsen 15.1 million average viewers. That’s up versus the two weeks before — 14.3 million (week 10) and 13.2 million (week 9).”
NBC did well with its recent “Sunday Night Football” game featuring the Dallas Cowboys and the Philadelphia Eagles, which posted a 12% gain over the year-ago week with 21.1 million viewers. On the other hand, the late Sunday afternoon game on CBS, featuring the New England Patriots and the Oakland Raiders, was down 19% from a year ago to 19.0 million viewers.