NBC Entertainment Chairman Bob Greenblatt needed just three words to define the problem facing the TV business this morning at a forum in L.A. on advertising, measurement and the state of television. Said Greenblatt: “Consumers hate advertising.”
Greenblatt did elaborate during the two-hour mini-conference, hosted by NBCUniversal and attended by network, tech and ad executives.
Deadline quotes Greenblatt saying: “People are running away from advertising in droves, and so that, to me, is the crux of the problem. How do we stop that from happening?”
Noting that his background is mainly in programming rather than advertising, Greenblatt added: “We have to figure out … ways to make those interruptions a lot more palatable, a lot more entertaining, a lot more relational, or they’re going to keep going. And going and going and going.”
Deadline reports: “Speakers on four panel sessions came from the likes of Fox, YouTube, Twitter, Y&R, MasterCard, McDonald’s, IBM and the NHL. The overall discussion yielded more bullet-point messages than genuine sparks as brands, agencies and programmers took up the existential question of where exactly the 80-year-old medium of television is headed.”
We encourage readers to click on the link above to Deadline to read the full report.