The Federal Communications Commission today hit Sinclair with a fine that is the agency’s largest ever proposed for a violation of its sponsorship identification rules, TVNewsCheck reports. The proposed fine follows up on plans by the FCC that surfaced last week, as we reported previously.
The Sinclair Broadcast Group indicated it will contest the fine.
“The $13.4 million notice of apparent liability is for its airing of paid programming that did not include proper disclosures when broadcast,” TVNewsCheck reports.
The proposed fine of $13,376,200 is “for apparently failing to make required disclosures in connection with programming sponsored by a third party,” the report notes. “The programming was broadcast more than 1,700 times, either as stories resembling independently generated news coverage that aired during the local news, or as longer-form stories aired as 30-minute television programs.”