Fox Sports announced today that it has formed a partnership with the Association of National Advertisers to support the group’s #SeeHer movement. The initiative has the goal of increasing the accurate portrayal of women and girls in media 20 percent by 2020.
“Using its national sports platform, the Fox Sports #SeeHer partnership will celebrate female accomplishments and encourage conversations between adults/parents (especially dads) and girls/daughters about pursuing career opportunities in the fields of science, technology, engineering, and medicine (STEM),” the announcement notes.
Fox Sports and ANA will launch a co-branded “Celebrate Her” campaign, which will feature in-program ad spots reimagining familiar sports moments to celebrate women in STEM.
“The Celebrate Her spots will be featured in Fox Sports’ most high-profile programming, including NFL kickoffs and pre-games, college football bowl games, and college basketball tip-offs,” the announcement notes. “Several of the ads will include appearances by Fox Sports analysts and reports. The program will air all year with appropriate sports programming.”
Please click here for additional details and quotes in today’s announcement.