ESPN has announced the musical performer for the inaugural College Football Playoff National Championship Halftime Performance, revealing Tuesday that Kendrick Lamar will do the honors. The performance will be televised from Atlanta’s Centennial Olympic Park on Monday, Jan. 8, 2018.
“One of the biggest artists today, Lamar will perform a medley of his hits, including songs from his latest and critically acclaimed album ‘DAMN.,’ which garnered seven Grammy Award nominations earlier this month, bringing his total number of career nominations to 29,” ESPN said in the announcement. “Adding to his remarkable year, the album won Favorite Hip-Hop Album at the 2017 American Music Awards, was recently named the Best Album of 2017 by Rolling Stone, and Lamar himself was honored as 2017 Hitmaker of the Year at Variety’s inaugural Hitmakers event.”
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