Music and TV mogul Russell Simmons is under investigation by police in New York amid a flurry of sexual misconduct allegations, USA Today reports.

Meanwhile, Simmons is taking his case to social media in an effort to defend himself, mounting a campaign under the #NotMe banner.

The report quotes NYPD spokeswoman Jocelyn Clarke saying: “The NYPD has received information regarding allegations involving Russell Simmons in the NYC area and our detectives are in the process of reviewing that information.”

USA Today adds: “Their investigation comes as 10 new accusers of Simmons stepped forward in various publications, and as Simmons unveiled his #NotMe campaign on Instagram, aimed at fending off the mounting allegations against him.”

On Instagram, Simmons said: “Today, I begin to properly defend myself. I will prove without any doubt that I am innocent of all rape charges. Today, I will focus on ‘The Original Sin’ (Keri Claussen), the claim that created this insane pile on of my #MeToo. Stay tuned! We’ll share information today… And tomorrow the case of Jenny Lumet. My intention is not to diminish the #MeToo movement in anyway, but instead hold my accusers accountable. #NotMe Again, this is not a movement against or even in conjunction with #Metoo . It’s just a statement about my innocence.”

USA Today adds: “One of Simmons’ latest accusers is Kelly Cutrone, the fashion PR powerhouse who’s appeared on reality shows like ‘The Hills’ and ‘America’s Next Top Model’ and her own ‘Kell on Earth.’ On Thursday, she told The New York Post that Simmons attempted to rape her in 1991.”

Cutrone said she’s starting her own hashtag campaign, tweeting “#YesYou.”