Viewers appear to be embracing the post-Matt Lauer version of NBC’s “Today” show. According to a report by Variety, ratings have been surging since Lauer got the boot.
“For the second consecutive week, the first two hours of the NBC morning program surged ahead of the show’s main rival, ‘Good Morning America’ — not only capturing its usual lead among people between 25 and 54, the demographic most coveted by advertisers — but among overall audiences as well,” Variety reports. “It’s the first time the venerable A.M show has done so since late 2016, when it beat ‘GMA’ among total viewers for the weeks of December 12, 2016, and December 19, 2016.”
For the week ended Dec. 8, “Today” averaged nearly 1.64 million viewers in the 25-54 demo, Variety reports, with almost 4.58 million overall viewers. The report cites Nielsen data. “GMA” averaged almost 1.38 million viewers 25-54 in the time period with almost 4.38 million overall viewers, and “CBS This Morning” averaged 916,000 viewers 25-54 with about 3.57 million total viewers, Variety notes.