One cable channel has been doing something right when it comes to courting the sought-after young male demo. Comedy Central announced today that it finished January as the No. 1 entertainment network in cable across total day among millennial men.
The network appears to also be gaining ground among women, announcing that it was up 29% over its year-ago numbers in women 18-24 and up 19% in women 18-49. Both total viewers and adults 18-49 are up 3% from a year ago, and total day share among adults 18-49 is up 8%.
“Coming off its highest-rated week of 2017, Comedy Central shot out of the gate in 2018 to become the #1 full-day cable entertainment network for January among Men 18-24 and Men 18-34, during which the #1 brand in comedy registered its highest-rated month since September 2017 in total day among Adults 18-49 and 18-24, Men 18-34 and 18-24, and Women 18-49,” Comedy Central said in today’s announcement.
January marked Comedy Central’s highest-rated month with Women 18-24 since April 2015, the announcement notes.
“Factoring into the big gains in January were a New Year’s Day marathon of ‘Chappelle’s Show’ (up +47% among total viewers and +40% among Adults 18-49 vs. YAGO) and the return of ‘Drunk History,’ the premiere of scripted series ‘Corporate,’ and newly acquired series ‘The Office,'” Comedy Central noted.