CBS is reportedly seeking about $1 million for some 30-second spots in Sunday’s Grammys, as the network offers innovative “contextually synergistic” packages, Variety reports.
The report quotes Linda Rene, executive vice president of primetime sales and innovation for CBS, saying: “You will see custom spots for some of the large sponsors. There will be a good amount of contextually synergistic spots, using successful music artists.”
Target and IBM are reportedly among the key players.
“IBM’s artificial-intelligence platform Watson will spend the pre-show red-carpet session curating and releasing videos and photos to fans following along via social media,” Variety notes.