NBC Sports today revealed how it will begin to use one of its latest acquisitions, assigning recently retired NASCAR star Dale Earnhardt Jr. to work the pregame show before the Super Bowl.
The son of seven-time NASCAR champion Dale Earnhardt will then be sent to South Korea to help out with NBC’s coverage of the Winter Olympics.
Earnhardt is set to begin his regular NBC Sports job as an analyst in July.
The popular driver, who retired from racing in November, told the AP that even though he has never been to a Super Bowl or South Korea, “It’s not going to be putting me anywhere outside of my comfort zone.” Earnhardt explained: “What they are asking me to do is just go out there and be myself and hopefully get people interested in tuning into NASCAR.”
“NBC plans to use Earnhardt at the Super Bowl in outdoor events and activities taking place in Minneapolis in the days before the game,” the AP notes. “At the Olympics, he’ll visit the speed skating venue and accept a recent social media invite from American bobsled team pilot Nick Cunningham to ride in a bobsled.”
Said Jim Bell, president of NBC Olympics Production and Programming: “We can’t wait to get Dale’s take on what is one of the most compelling aspects of the Winter Games — sports that offer a mix of speed with the prospect of danger, an equation that he knows very well.”