The new website from former CBS News mainstay Dan Rather reached a milestone in its second month of operation, surpassing 1 million unique visitors in January. The startup site, News & Guts, features a mix of political commentary, original reporting and documentary video storytelling, along with curated links to other editorial sources, according to an announcement today from the website.
“News & Guts is intended to help better serve Rather’s Facebook audience who has come to read his essays and his take on news for the last few years on both his own page and the News & Guts FB page,” the announcement notes. “Rather has built a highly engaged reader base with 4.5 million followers on Facebook and Twitter with up to 200 million views per month on the social media platforms.”
Rather is quoted saying: “Engaging with a new audience on social media has been one of the most rewarding times of my career. And now with the new website, it’s an opportunity for me to cut through all the bull shine and bring you what’s important.”
The site’s launch in late November was tied to the publication of Rather’s New York Times best-selling book “What Unites Us” (Algonquin Books, co-authored with Elliot Kirschner), and coincides with the premiere of “The News w/Dan Rather,” produced in partnership with the YouTube channel The Young Turks.
“To fulfill its mission as a next-generation source for news reporting and investigative journalism, News & Guts is also investing in original documentary short subjects,” the announcement adds. “First up in February: Exclusive, in-the-field reporting that takes a closer look at the unexpected stories of migrants from Latin America crossing the U.S.-Mexico border. Another original documentary will tell the story of one of the most ethnically diverse square miles in America, a place that is not well known and just happens to be located in the Deep South.”