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Despite Reports About Low Ratings, NBC Is Loving Its Winter Olympics

Feb 26, 2018  •  Post A Comment

If you’re looking for an upbeat spin on the PyeongChang Winter Olympics, NBC says it was the “most robust Winter Games presentation in history.” The network sent out a press release today summarizing the key numbers from the coverage on NBCUniversal platforms — you can click here to see the detailed release rounding up the viewership data.

Mark Lazarus, chairman of NBC Broadcasting and Sports, noted that the PyeongChang Games marked NBC’s fourth consecutive profitable Olympics.

Among the other highlights in the NBC announcement, the Winter Games helped solidify NBC as the most-watched network for the first time since 2002. The Olympics averaged nearly 20 million prime-time viewers over 18 nights, and NBC is calling them the “most dominant Winter Games on record,” with NBC-only prime-time viewership beating the combined broadcast networks by 82%.

Additionally, NBCSN had its best month ever, ranking as the No. 1 sports cable network, and NBC Sports digital coverage set Winter Games records with 2.17 billion total streaming minutes and 1.85 billion live streaming minutes.

Click here to see all the numbers.

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