NBC’s haul from advertising for Sunday’s Super Bowl, in which the Philadelphia Eagles knocked off the New England Patriots 41-33, was $414 million — the second-largest take in history, MediaPost reports, citing Kantar Media’s preliminary estimate of in-game ad spending.
Sunday’s total is second all time to last year’s game, which delivered $419 million for Fox.
“Total non-program time (paid advertising, NFL promos/PSAs, and NBC program promos) totaled 49 minutes/35 seconds — the third-highest on record, and down from 51:30 a year ago,” MediaPost adds. “This year’s non-program time accounted for 22% of total time of broadcast.”
The report notes that the broadcast included 7:25 in network TV program promos, a dip from 7:30 a year ago, along with two minutes of NFL promos/PSAs vs. 2:20 a year ago.