Even as Fox News continues to enjoy strong ratings, the cable net is bracing for the migration of viewers away from traditional cable. The New York Times reports that the company is readying a new stand-alone subscription service, Fox Nation.

“The streaming service, expected to start by the end of the year, would focus primarily on right-leaning commentary, with original shows and cameos by popular personalities like Sean Hannity,” The Times reports. “It would not overlap with Fox News’s 24-hour cable broadcast — not even reruns — because of the channel’s contractual agreements with cable operators. Instead, the network is planning to develop hours of new daily programming with a mostly fresh slate of anchors and commentators.”

The report quotes John Finley, who oversees program development and production for Fox News, saying: “Fox Nation is designed to appeal to the Fox superfan. These are the folks who watch Fox News every night for hours at a time, the dedicated audience that really wants more of what we have to offer.”