NBC, riding high on the Winter Olympics and the Super Bowl — the first time the network has had both events during the same broadcast season — has just passed perennial leader CBS in total viewers for the 2017-2018 broadcast season, Deadline reports.
The story reports that through Feb. 11 NBC has averaged 9.569 million total viewers, vs. 9.385 million for CBS. NBC also ranks No. 1 in the key demo of adults 18-49.
“This marks the first time NBC has ranked #1 in total viewers at any point during the season since it won the 2001-02 season — the first time that the network carried Winter Olympics with the highly rated Salt Lake City games, held on American soil,” Deadline reports.
The report also notes: “Excluding all sports, CBS remains the total viewership leader though NBC has logged its closest No. 2 position (1.9 million viewers behind CBS) at this point in the season in 15 years, since 2002-03.”