NBC’s Olympics Coverage Continues to Struggle to Find Viewers

Feb 19, 2018  •  Post A Comment

It was a less than spectacular ratings weekend for NBC’s coverage of the PyeongChang Winter Olympic Games.

“On Friday, NBC and NBC Sports’ combined primetime coverage averaged  13.0 rating in metered market households, matching the competition low in that measure set on Thursday night,” Variety reports. “According to total audience delivery data, 19.2 million people tuned in on NBC, NBC Sports, and on streaming platforms for the night.  That matches the viewership low set on Feb. 14.”

Saturday wasn’t much better, with Variety reporting that prime-time coverage delivered a combined 10.4 rating in metered market households, down 20 percent from the previous low. Overnight ratings indicated 13.6 million viewers watched the Olympics on NBC alone.

“The second Sunday improved slightly from the declines of Saturday, nabbing a combined 11.8 rating in metered market households and is currently averaging 15.7 million viewers,” Variety reports, adding: “As it currently stands, this Sunday was down nearly 30 percent in metered market households compared to the first Sunday (16.5 rating).”

One Comment

  1. The Q2 “Underdelivery” during a Political Window is going to be painful for NBC affiliates.

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