In the ever-deepening dive by traditional media outlets into digital, the latest move finds ABC News launching a daily news podcast.
“Starting March 28, ABC News debuts ‘Start Here,’ a twenty-minute session hosted by Brad Mielke that taps ABC News personnel and offers insight on events shaping the world,” Variety reports. “New episodes will post each weekday at 6 a.m. eastern on Apple Podcasts, TuneIn, Spotify, Stitcher, Google Play Music and the ABC News app.”
The report quotes Steve Jones, vice president and general manager of ABC Radio, sayng in an email: “We’ve got the global resources of ABC News at our disposal so we can tackle each day’s most important and interesting stories. Sometimes, we’ll be making news with our investigative reporting or high-profile interviews. But, always, we will provide depth and context and a unique presentation that is contemporary and interesting.”
Jones added: “Our presentation will be smart without being pretentious.”
Variety notes: “Podcasting has been around for years, but the medium has become more viable as more consumers gain access to mobile devices capable of streaming digital audio or show interest in a new phalanx of connected home devices, such as Amazon’s Alexa, that allow for content to be beamed via broadband to home speakers.”