ABC’s flagship evening news broadcast has been on a roll lately, including consistently beating NBC’s “Nightly News” for the past several months in total viewers, the AP reports.
“But last week ABC won for only the second time in 136 weeks among 25-to-54-year-old viewers that advertisers are most anxious to reach,” the story reports. “Start winning that demographic consistently, and dollars will flow.”
The report adds: “David Muir’s newscast has reached several milestones recently among all viewers, winning last season for the first time since Peter Jennings was the anchor 21 years ago. Its margin of victory in February was its largest in that month in 22 years, the Nielsen company said.”
In total viewers last week, “World News Tonight” averaged 9.2 million viewers to NBC’s 8.3 million, while the “CBS Evening News” had 6.5 million.
“NBC spent several years atop the evening news ratings when Tom Brokaw was anchor, through Brian Williams and then when Lester Holt took over,” the AP notes. “But Holt lost his grip on the top spot, and the gap seems to be widening. Ironically, ‘Nightly News’ may have been hurt by the Olympics: the newscast was moved to the mid-afternoon for two weeks on the West Coast, and that likely encouraged news viewers to try something else.”