A freshman hit on ABC has increased the network’s “Monday 10 p.m. audience by 177 percent in total viewers and 162 percent in the 18-49 demo,” reports Adweek, adding, that the show, “The Good Doctor,” “has also boosted ratings for its affiliates’ late local news, not to mention ‘Jimmy Kimmel Live,’ which has topped ‘Late Show’ and ‘The Tonight Show’ in total viewers on six Mondays this season.”
The success of “The Good Doctor,” the article says, “combined with the network’s midseason revival of ‘American Idol’ and [tonight’s] return of ‘Roseanne,’ has put ABC within striking distance of tying or surpassing CBS and Fox in the season’s 18-49 broadcast ratings, where the network has been stuck in fourth place since the 2015-16 season.
“‘It’s huge for them,’ says Betty Pat McCoy, svp, managing director and director of investment, [at ad agency] GSD&M. ‘They need to have a good anchor to start rebuilding, and this show hopefully will help them do that. This turns you around and makes people start looking at a network again.’”
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