Winter is coming to Major League ballparks this year, according to an announcement today from HBO saying the pay-cable net and the MLB have renewed their partnership to put on custom “Game of Thrones” events.
Single-game tickets for the full slate of announced “Game of Thrones” dates at ballparks are available now at MLB.com/gameofthrones.
“Last summer in conjunction with the seventh season of ‘Game of Thrones’ on HBO, the partnership engaged thousands of fans across more than 20 MLB ballparks through a variety of creative cross-promotional activations designed by the participating Clubs, HBO, MLB and MLB’s official licensees,” HBO notes in an announcement released today. “Some of those fan-friendly specials integrating the iconic ‘Game of Thrones’ themes known to millions included: MLB player and mascot bobbleheads, video board games, special food and drinks at concession stands, co-branded t-shirts and caps, GoT costume contests, Snapchat filters, and of course the appearance of the Iron Throne.”
The announcement adds: “The Throne’s visits to ballparks provided fans a one-of-a-kind opportunity to take personal photos and share them across social media platforms (#GoTMLB) and within MLB’s Ballpark mobile application, commemorating their ‘Game of Thrones’ experience like never before. Among the other dozens of fun Throne activations were San Francisco Giants manager Bruce Bochy conducting his post-game press availability on the ‘Throne,’ Hall of Famer Ozzie Smith posing in his trademark Cardinals red blazer, and Texas Rangers manager Jeff Bannister re-creating his popular ‘Throne’ bobblehead giveaway.”
Details about participating ballclubs and the specific experiences that will be available at this year’s summer events will be announced at a later date.
Here’s a clip released today …