MTV Expands ‘TRL’ Franchise

Mar 14, 2018  •  Post A Comment

MTV will be airing versions of its “Total Request Live” franchise across three dayparts by summer, expanding to include late-night and morning editions, The Hollywood Reporter’s Live Feed reports. The news follows an earlier report by TMZ indicating that the music show was being canceled.

“After TMZ posted that MTV was canceling the revived ‘TRL,’ network president Chris McCarthy (who also oversees VH1 and Logo) spoke with The Hollywood Reporter about his plan to expand beyond the current afternoon edition — which, contrary to reports, will return in April as planned — as well as morning and late-night offshoots,” THR reports. “All told, a version of ‘TRL’ will air three times a day on the linear network starting this summer, McCarthy says.”

THR notes that the premiere of the revived show back in October delivered just 166,000 same-day viewers. But the report quotes McCarthy saying: “It’s thriving. We’re expanding the franchise and will have three ‘TRLs’ by summer. ‘TRL’ has delivered incredible growth on linear, and we’ve experienced two to three times the growth in our video streams, and ‘TRL’ is big piece of it — and that’s why we’re expanding it; we want more.”

One Comment

  1. Stop lying Chris. Put me in. You got me on speed dial.

Your Comment

Email (will not be published)