A show that recently premiered on Oxygen Media has become the network’s highest-rated true crime program in its history. “Aaron Hernandez Uncovered” averaged 1.05 million total viewers across the premiere episodes on Saturday, March 17, and Sunday, March 18, the network announced.
“Part two of the docuseries became the most viewed telecast for the network in three years, with 1.25 million total viewers, and broke records in the key demos for an Oxygen true crime program with 585,000 P18-49 and 695,000 P25-54,” Oxygen announced. “Across all Oxygen airings of ‘Aaron Hernandez Uncovered’ during the premiere weekend (Saturday and Sunday), the program reached 4.37 million total viewers and 1.88 million P18-49.”
The network added that 40% of the viewers were new to Oxygen, and there have been more than 104,000 streams of the event series to-date on Oxygen’s digital platforms — setting a record since the rebrand.
Oxygen rebranded as a full-time crime programming destination in July 2017.
The network describes “Aaron Hernandez Uncovered” in its announcement as “the untold true story of NFL superstar Aaron Hernandez from the viewpoint of those who knew him best. With unprecedented access to Shayanna Hernandez, Aaron’s fiancée and the mother of his only child, along with lead defense attorney Jose Baez, friends, former teammates, detectives, the prosecutor, the sheriff, and the journalists who covered his story extensively, this gripping two-part cautionary tale strips away the layers to answer the many questions left behind after Hernandez’s tragic death.”
The announcement notes that the show joins Oxygen ratings successes including “The Disappearance of Natalee Holloway” and “Dahmer on Dahmer: A Serial Killer Speaks,” which “have helped the network become one of the fastest-growing cable networks (up +19% year over year in total viewers in total day). Additionally, February 2018 is Oxygen’s most watched February in seven years among total viewers, and Oxygen.com continues to be the #1 most popular website dedicated to crime.”
“Aaron Hernandez Uncovered” is produced by Renegade 83 an Entertainment One Company, with David Garfinkle, Jay Renfroe, Bob Kusbit, and Vince DiPersio serving as executive producers. Jose Baez is a consulting producer.
Source: Nielsen Media Research, Live+3 data. New viewers based on non-viewers of the prior four weeks Oxygen total day. Reach based on 6 minute qualifier. Digital – Adobe Analytics.