The Oscars telecast, which occupied almost four hours of airtime Sunday on ABC, delivered an average of 26.5 million viewers, Variety reports.
“While that was good enough to handily top all of Sunday’s broadcast competition and most of the award shows of the past year, it is still the least-watched Oscars to date,” the story reports, noting: “The drop-off was not entirely unexpected, as the audiences for most award shows have seen declines in recent years. As it stands, the 2018 Oscars are down approximately 19% compared to 2017.”
In Nielsen overnights for the metered markets, the 8 p.m.-11 p.m. segment of the ABC broadcast averaged an 18.9 household rating and 32 share — down about 16% from the 22.5/37 delivered by last year’s Oscars, although time zone differences account for some of the variation in the preliminary ratings, Variety notes.
“In the fast nationals, which are also not time zone adjusted, the Oscars telecast averaged a 6.4 rating in adults 18-49 and 24.4 million viewers, compared to the 8.7 rating and 29.1 million viewers the 2017 telecast drew in the preliminary numbers,” Variety adds, noting that the 2017 telecast eventually rose to a 9.1 and 32.9 million viewers.