New data suggests that 2018 will be the year the number of scripted series on television pushes its way past the 500 mark, MediaPost reports, citing an analysis of data from FX Networks published Monday by the equities research team at UBS.
The analysis indicates that the number hit 487 last year, according to the report.
“The expansion has been driven by heavy investment from subscription video services such as Netflix and Amazon, which are pacing to spend more than $10 billion and $5 billion, respectively, this year,” MediaPost reports. “The heavy investment by these non-ad-supported viewing options was a major reason why Publicis Chief Growth Officer Rishad Tobaccowala recently projected that the supply of consumer ad impressions will decline as much as 30% over the next five years, as consumers divert their attention to advertising-free environments.”
The rapid expansion in programming is not expected to continue. “Beyond 2018, we estimate the arc of cash content growth to slow considerably given the law of large numbers and Netflix’s content density & efficiency from several years of heavy investments,” the UBS analysts wrote in their report.