Tiger Woods’ Resurgence Brings Eyeballs to Golf

Mar 12, 2018  •  Post A Comment

Coverage of Sunday’s final round of the Valspar Championship golf tournament hit viewership marks that haven’t been seen in years. with interest in the event fueled by a return to form for Tiger Woods.

Woods was in contention throughout the event, finishing one stroke off the lead in a tie for second place.

NBC reported that the final round averaged a 5.11 overnight rating, up 190% year-to-year, to rank as the highest-rated (non-major) PGA Tour broadcast in almost five years, dating back to the final round of Woods’ win at the 2013 Players Championship (5.7).

“Sunday’s final round overnight also is the highest-rated golf telecast (outside of the Masters) since the 2015 PGA Championship (5.14), according to data released by The Nielsen Company,” NBC noted.

The announcement also notes that Golf Channel’s final round lead-in coverage (1-3 p.m. ET) earned a 1.65 overnight, becoming the highest-rated Golf Channel PGA Tour “lead-in” telecast on record (2009-2018).

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