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With Formation of Data-Driven Unit, AMC Networks Focuses on Media Planning

Mar 29, 2018  •  Post A Comment

“With the upfront marketplace starting up in a few weeks, AMC Networks is starting a data sales team,” MediaPost reports. “Called AMCN Agility, the team will be run by AMC executive Adam Gaynor, who will carry the title of vice president. The group will include expanded availability of its Aurora Video Targeting Solutions platform, which AMC says offers transparency across the entire linear television landscape.”

The report notes that AMC Networks will make its data offerings a key piece for advertisers during their 2018 upfront plans.

“The group will offer insights on AMC’s five national networks, as well as all ad-supported cable and broadcast networks,” MediaPost reports, adding: “AMCN Agility will use ratings data and proprietary analytics to help advertisers with their media plans — something begun during last year’s upfront.”

Gaynor, who joined AMC a year ago, has been the company’s vice president of advertising and data solutions sales.

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