Amazon CEO Jeff Bezos revealed today for the first time how many subscribers the Amazon Prime service has worldwide, saying the number has surpassed 100 million, Fortune reports.
“In the past, Amazon has only disclosed vague information about the number of Prime subscribers, such as it having ‘tens of millions of members,'” Fortune reports. “The updated number highlights the growth of the company’s subscription service, which Amazon has pushed heavily over the years as a way to retain customers that in turn fuel its core retail business with each purchase. Still, Amazon stopped short of full disclosure of its Prime subscriber service, like how much revenue it generates.”
Amazon first rolled out Prime 13 years ago as a way for customers to receive free two-day shipping along with access to the company’s video streaming library.
“In addition to membership numbers, Bezos said in a letter to shareholders that the company had shipped over 5 billion items in 2017 as part of its Prime service and that ‘more new members joined Prime than in any previous year,'” Fortune adds. “However, he didn’t say how many people signed up in past years.”