Jo Ann Ross, president and chief advertising revenue officer for CBS Corp., announced the launch today of CBS Eye Max, a new cross-platform innovation and integrations group to be led by Linda René, executive VP, Primetime Sales and Innovation.
The company also appointed to the new unit Antoinette Clarke, Vice President, Branded Entertainment and Media Innovation, CBS Daytime; Cristin DeVries, Vice President, Branded Entertainment and Media Innovation, CBS Primetime; and Despina Legakis, Director, Branded Entertainment and Media Innovation, CBS Late Night.
“In this expanded role, René will be responsible for overseeing CBS Eye Max and its specialized executive team focused on branded entertainment partnerships and synergies across all dayparts,” CBS said in the announcement. “She will also continue to lead all aspects of primetime sales for the Network.”
Added Ross: “We are constantly pushing to elevate the level of creativity for clients and audiences, and we are always looking to do more and more outside of the box. CBS Eye Max combines the creativity and expertise of our branded integration daypart leaders, under a proven innovator like Linda, and is designed to maximize the clients’ relationship with CBS and to maximize their reach, effectiveness and investment.”
Please click here for details in the full announcement.