Comcast and Netflix announced today that they are expanding their partnership in an agreement that will enable Comcast to include a Netflix subscription in new and existing Xfinity packages.
“In 2016, Comcast launched Netflix on the X1 platform, offering customers a fully integrated entertainment experience featuring voice control and seamless access to the Netflix service,” the companies said in the announcement. “Netflix has quickly become one of the most popular voice searches and highly viewed services on the platform; and among households watching Netflix on X1, X1 has quickly become the most used platform for Netflix viewing.”
Sam Schwartz, Chief Business Development Officer for Comcast Cable, commented: “Netflix offers one of the most popular on demand services and is an important supplement to the content offering and value proposition of the X1 platform. Netflix is a great partner, and we are excited to offer its services to our customers in new ways that provide them with more choice, value and flexibility. The seamless integration of Netflix with the vast Xfinity entertainment library on X1 present a unique and comprehensive experience for customers.”
Please click here to read the full announcement.