Final national ratings are out for a TV documentary series that reached 39 million unique viewers across its premiere and encore telecasts. The series is Ken Burns and Lynn Novick’s “The Vietnam War,” which aired on PBS stations nationwide in September.
PBS announced the ratings results, citing Nielsen Live+7 data.
“During its 10-night premiere run, the film delivered an average audience of 6.7 million P2+ (an average household rating of 4.4),” PBS added. “This makes ‘The Vietnam War’ the second-highest-rated Burns/Novick film of the past two decades, following ‘The War’ (2007). In addition, ‘The Vietnam War’s’ first six episodes brought a close to the Nielsen 2016-2017 broadcast year and were the highest-rated PBS telecasts of the season.”
The premiere episode of “The Vietnam War” was PBS’s most-watched telecast since the series finale of “Downton Abbey” in March 2016. PBS noted that the episode earned a national household rating of 6.0, more than 300 percent greater than the average prime-time rating for PBS.
Please click here for additional ratings results and other details in the PBS announcement.