MSNBC is celebrating a strong first quarter of 2018, including “dominating” CNN with record numbers in total viewers in every key daypart and for every weekday hour from 9 a.m.-11 p.m., according to an NBCUniversal announcement released Tuesday.
You can click here to read the full announcement, which cites Nielsen Live+Same Day data for Jan. 1-Apr. 1, 2018.
Among the highlights, MSNBC said its dayside (M-F 9am-5pm), prime (M-F 8-11pm), full day (M-F 6am-2am) and total day (M-Su 6am-6am) achieved record highs in total audience.
“MSNBC, with record viewership, was the 2nd most-watched network across all of cable in prime (M-F 8-11pm), beating CNN for the 8th straight quarter,” the announcement notes. “Prime averaged 2,362,000 viewers, up +29% compared to 1Q17, and finished as the only cable news network to post growth in the daypart year-over-year (vs. Fox News’ -13% and CNN’s -15%).”
The announcement adds: “In A25-54, MSNBC prime averaged 516,000 viewers, its best A25-54 delivery since 4Q08. MSNBC beat CNN for the 4th quarter in a row and ranked #7 among all cable networks in the time period, up +24% over 1Q17 (vs. Fox News’ -13% and CNN’s -13%). It was also a record for MSNBC during the full week of prime (M-Su 8-11pm), beating CNN for the 5th straight quarter in total viewers and was the only cable news network to gain over 1Q17 (+30% vs. Fox News’ -13% and CNN’s -17%).”
“In addition, MSNBC M-Su 8-11pm topped CNN for the 4th straight quarter in A25-54 and was again the only cable news network to grow over 1Q17 (+20% vs. Fox News’ -14% and CNN’s -16%),” the announcement adds.
MSNBC further breaks down the numbers, including viewing data for individual shows, in the full release, which you can read by clicking here.