NBC may be about to lose a major awards show that has been on the Peacock Network since 1993. Deadline reports that the network’s exclusive window to negotiate an extension with the Golden Globe Awards expired, meaning other networks can bid on the ceremony.
Dick Clark Productions, which produces the Golden Globes ceremony for the Hollywood Foreign Press Association, released a statement Monday saying: “The Hollywood Foreign Press Association and Dick Clark Productions value our 25-year relationship with NBC and will continue to have discussions with them about extending our television deal. However, as the exclusive negotiation period with NBC has ended, we are evaluating offers from other interested parties.”
Deadline adds: “The news is somewhat surprising as NBC, which most recently had been reportedly paying a license fee just north of $20 million a year for the Globes, had been the show’s TV home since 1993 and had been expected to step up to keep it. The network had first crack at hammering out a new deal, with HFPA and DCP able to approach other interested parties only if they were unable to agree on terms with NBC during their exclusive window.”
The report cites sources saying NBC remains hopeful that it will reach an agreement to keep the awards on the network.
Value of a product is based on ratings. All of the rewards shows are losing audience. This year was a 5 percent audience drop and an 11 percent decline in the key demo. If the Globes are looking for a big increase, it may be smarter business by NBC to pass.