President of Ad Sales to Leave Discovery

Apr 26, 2018  •  Post A Comment

Ben Price, the president of U.S. advertising sales for Discovery, will be leaving the company after the upfront season, reports Brian Steinberg at Variety.

Writes Steinberg: “When Discovery completed its nearly $12 billion buy of Scripps in March, forming a new company known as Discovery Inc., Jon Steinlauf, the Scripps ad-sales chief, was given the role of chief U.S. advertising sales officer, and Price reported to him. In an interview, Price said he ‘decided to resign a few weeks ago,’ and seek other opportunities closer to his family in California. Price has for the past few years worked out of New York while his family stayed on the U.S. West Coast. He will remain with Discovery until the company completes its ad sales in the industry’s annual upfront, when U.S. TV outlets work to sell the bulk of their ad inventory for the coming program cycle.”

Price is quoted in the report saying: “I’m looking forward to working with Jon to helping the team through its first joint upfront selling season, and then also facilitating a transition with the team. Our business has evolved, and there are a lot of intriguing opportunities out there.”

The article includes a statement from Discovery CEO David Zaslav from a memo to employees: “Following a remarkable 28-year career at Discovery, Ben Price has decided to leave the company at the conclusion of the upcoming Upfront selling season. Ben has been instrumental in building Discovery’s strong reputation in the marketplace with clients and agency partners, securing major ad sales agreements across all of our brands, and mentoring and developing hundreds of ad sales executives in his nearly 30 years with the company. Most importantly, Ben is a class act … one of the most trusted and well-regarded ad sales executives in the business and one of the most beloved longstanding leaders at our company.”

Ben Price

(picture courtesy Discovery Inc.)

One Comment

  1. He is truly a wonderful man and executive, he will be missed at Discovery. Looking forward to seeing where he lands.

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