Hulu Hits Subscriber Milestone, Announces Plan to Introduce Ads to Live TV

May 2, 2018  •  Post A Comment

The Hulu streaming service made several key announcements today, including revealing that it has surpassed 20 million U.S. subscribers.

The service also announced that it will soon introduce advertising in live TV.

“Beginning later this quarter, Hulu will begin offering dynamically inserted advertising within its Hulu With Live TV product,” Hulu announced. “This will allow brands to reach Hulu’s young and engaged audience in its live sports, news and entertainment programming. This capability will be introduced across select cable networks and roll out onto additional live content over the coming months.”

The service also announced that “The Handmaid’s Tale” was renewed for season three, while “Four Weddings and a Funeral” and “Ramy” received series orders.

Among the other announcements, “Castle Rock,” from J.J. Abrams and Stephen King, will premiere July 25.

Please click here for additional announcements and details in today’s in-depth release from Hulu.

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